Generative AI might seem like this hot new thing, but in reality researchers have been training generative AI models for decades. And although they weren’t perfect, they were definitely a conversation-starter. Generative AI was slowly beginning to enter the public consciousness.
What generative AI is capable of, it’s important to make something very clear. The text that a generative AI generates is really just another form of prediction. But instead of predicting the value of a home, it predicts a sequence of words that are likely to have meaning and relevance to the reader.
The predictions are impressive, to be sure, but they are not a sign that the computer is “thinking.”
Generative AI has gained a lot of capabilities due to the incredibly fast pace of improvement is largely due to three big factors. The first is the availability of huge amounts of training data, more than a billion web pages on the internet are a great source of writing samples. But data is only good if you have a way to use it. That’s where the second big change comes in: better training.
Einstein GPT is currently in closed pilot
Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, unifies all of a company’s customer data. With Einstein GPT, customers can then connect that data to OpenAI’s advanced AI models out of the box generate content that continuously adapts to changing customer information and needs in real time.
For example, Einstein GPT can generate personalised emails for salespeople to send to customers, generate specific responses for customer service professionals to more quickly answer customer questions, generate targeted content for marketers to increase campaign response rates, and auto-generate code for developers.
Einstein GPT, in combination with our Data Cloud and integrated in all of our clouds as well as Tableau, MuleSoft, and Slack, is another way we are opening the door to the AI future for all our customers, and Salesforce will be integrating with OpenAI at launch.
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