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Enhancing Customer Engagement with WhatsApp Integration in Salesforce

h4-hero-shape-2 travel and tourism
0 x
Faster growth
0 M
Reach worldwide
h4-hero travel and tourism
0 x
Faster growth
0 M
Reach worldwide
h4-hero-shape-1 travel and tourism
Industry
Travel & Tourism
Products
WatBox
Travel & Tourism

Customer Overview

The CruiseWeb is a prominent online travel agency offering a wide range of cruise options from various cruise lines worldwide. The company provides personalized service to help travelers find the perfect cruise experience based on their preferences and budget.

Committed to customer satisfaction, the CruiseWeb aims to make the cruise booking process seamless and enjoyable.

Established in 1994, the firm is based in Virginia, USA and utilizes Salesforce as its primary CRM.

 
 
h8-about-1 travel and tourism
Travel & Tourism

Problem Statement

The CruiseWeb has a team of experienced travel consultants who provide expert guidance and assistance to customers in planning and booking their dream cruise vacations.

Engaging in brief conversations and quick chats with their prospects proves challenging.

Although they use Salesforce and an SMS package for communication, they face challenges in promptly receiving responses, as most of their international customers prefer WhatsApp.

They’ve a specific business use-case to configure different WhatsApp numbers to different Travel Consultant Teams.

Untitled-design-33 travel and tourism
Travel & Tourism

Solution

Watbox proposed and implemented a solution within their Salesforce instance, integrating  multiple sales number.

Every Travel consultant Team has a different WhatsApp number configured which enables Business segmentation specific to their process life-cycle.

This enables them to initiate conversations with prospects directly from Salesforce (Person Account object) through Whatsapp Channel.

 
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Travel and Tourism

Result

50% increased Lead conversion.

25% time saved for closing a Travel consultation with quick responses in WhatsApp channel.

Improved Customer satisfaction as they’re able to reach out to the CruiseWeb through their preferred communication channel.

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Let’s Talk About Your Salesforce Program

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